Google Introduces Enhanced Goals in Analytics
It has been a popular criticism of Google Analytics for some time now that it didn’t allow the creation of more than 4 separate conversion goals. All that changes today with the introduction of a range of new goal functionality.
Google Analytics now allows for the creation of up to 20 Goals per profile. In addition to expanding the number of goals available, Google has also expanded the types of goals available, to include ‘threshold’ goals for time on site per visit and pageviews per visit.
Tracking goals/conversions is a key performance indicator which can provide highly valuable data enabling you’re website to reach its fullest potential. If you are not currently tracking goals, you should start today!
Online Advertising Overtakes TV Advertising!
This year for the first time ever, online advertising expenditure has surpassed TV advertising. New research conducted by the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) has revealed spending on Internet-based advertising increased by 4.6% during the first half of 2009 to reach a total of £1.752bn. In comparison TV advertising expenditure stood at £1.6bn down from £1.9bn year-on-year. This growth in online advertising has occurred despite an overall decrease in the advertising sector of 16.6% during the first half of this year.
Visit to Google’s Central London HQ
Last week I accepted an invitation to visit Google’s central London office for a unique collaborative event. The agenda focussed around the challenges and opportunities for Internet Marketing presented by the global economic slowdown, the first of the new digital age. During these challenging economic times consumers are becoming more and more price conscious. Over 80% of Internet users now compare prices and options prior to making an online purchase. With Internet usage figures increasing to over 41 million individuals online this year.
View my profile on:
