Visit to Google’s Central London HQ

Last week I accepted an invitation to visit Google’s central London office for a unique collaborative event. The agenda focussed around the challenges and opportunities for Internet Marketing presented by the global economic slowdown, the first of the new digital age.  During these challenging economic times consumers are becoming more and more price conscious. Over 80% of Internet users now compare prices and options prior to making an online purchase. With Internet usage figures increasing to over 41 million individuals online this year.

At the event Google presented the very latest research findings into visitor behaviour and the impact the economic slowdown is having on all key online sectors. This advice extended to Pay Per Click advertising, Social Media Optimisation and key technical aspects of Search Engine Optimisation including Landing Page Optimisation and the future of Link Building Activity.

In addition Google provided demonstrations of their very latest Search Optimisation tools and a rare insight into their future endeavours within the Search and Internet Marketing Arena.

I plan to share many of these insights with you through my new blog over the coming weeks and months.