Tweet Your Way to Success!
Twitter is one of the newest and most successful platforms to enter the social media arena in recent years. Social Media Marketing is still a relatively new concept and many companies have yet to fully embrace the opportunities it offers. Social Media Marketing if managed correctly can be a highly cost effective form of advertising. Twitter in particular is proving it is both a great tool for building personal social networks but also as a highly effective marketing tool for building business relationships and attracting new prospective customers.
Video Search Engine Optimisation – 10 Top Tips
Creating a video and publishing it online is an excellent method to differentiate yourself from the competition. Thanks to rapidly improving technology, it’s now easier than ever to add that warm face to face element to your website. This offers your visitors an opportunity to check you out before picking up the phone. With video, you can present an interview that addresses all the questions and concerns of potential clients while keeping visitors on-site longer.
Why Should I Be Concerned About My Adwords Quality Score?
The Google Adwords Quality Score is a key element of the Adwords Pay Per Click (PPC) advertising platform. In this blog post I’ll help you to understand exactly what the Adwords Quality Score is and the benefits to your PPC campaign which you can receive from a high Quality Score.
The first question you may be asking is exactly what is the purpose of the Quality Score? One of Google’s main objectives is to provide its users with highly relevant search results to queries. The Adwords Quality Score is intended to ensure that only the most relevant Adwords ads are displayed to users.
8 Simple Steps to Create Successful PPC Landing Pages
The most successful method to ensure a high number of conversions from your PPC traffic is to create high quality PPC landing pages. Many PPC marketers invest too much time trying to perfect both keywords and ads while forgetting about the importance of the actual landing page. Many marketers are often left wondering why a campaign is not performing when their cost per click remains high and their conversion rate low.
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